HSSDT
VISUAL MERCHANDIZING IN RETAIL

AI DRIVEN TRAINING PROGRAM
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THE GOAL OF THE PROGRAM IS ATTAINING SOUND SKILLS AND PROFESSIONAL ATTITUDE
PROGRAM FEATURES
HYBRID SYSTEM OF SKILLS DEVELOPMENT
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BASIC COURSE
QUICK START FOR KEY SKILLS
40 HOURS
DURATION
40 academic hours, 1 month. The program is taught online in groups of 3 to 10 students. Lecture/practical exercises ratio is 24/16.
PAPERS
Certificate of advanced training of the State. Online access to handouts and program content (180 days).
GOAL
Staff training on the skills vital for retail taking into account the customer's requirements. Once a quarter we introduce the brand to a loyal community of practicing stylists at the customer's premises. Training is implemented on the basis of the LMS HSSDT.
ALL INCLUSIVE
180 days access to AI chatbot. Daily assistance performing the tasks from the check-lists, employee progress analysis, photo report of the work tasks completion in real time, smart notifications (if no response received from the employee in charge, the bot informs the supervisor).
FEE
From 21.6K to 12K rubles per student (depends on the number of students), the fee includes the AI skill development system.
ADDITIONAL
Work in Photoshop, ArchiCAD, PowerPoint. Stylistics and fashion trends, fundamentals of outfit creation. Fee is quoted upon request.
PROGRAM
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  1. Visual merchandising at individual retailers. Target audience, trends, segments, 5 hours.
  2. Three components of VM. Economic efficiency indicators, environment design, customer behavior psychology, 5 hours.
  3. Basic rules for designing a store. Sales floor layout, customer tracking, 4 hours.
  4. Zoning. The concept of hot and cold zones, commercial equipment - types, kinds, arrangement, rules for general calculation of maintenance capacity, 5 hours.
  5. Commodity matrix. Structure of seasonal collections, product life cycle, basic product presentation, planogram, 6 hours.
  6. Showcase as the main channel of communication. Showcase types, internal filling elements, composition in the showcase, work with mannequins, 6 hours.
  7. Marketing calendar. Navigation in the trading space, types of POS materials and rationale for use, 3 hours.
  8. Stores during the SALE period, 2 hours.
  9. Visual merchandising in a limited company. Interaction with departments, personal effectiveness and career, zone, planning, 2 hours. 10. Presentation and defense of the project, 2 hours.
  10. Presenting and defending the project, 2 hours.

CogniConBot
VIRTUAL ASSISTANT TO THE MANAGER
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COMPREHENSIVE
EDUCATIONAL COURSE
FOR KEY EMPLOYEES
254 HOURS
DURATION
254 academic hours, 6 months. The program is taught online for 1 and more students. Format: individual study of the materials (video), solving practical cases (homework), mentoring sessions for each participant up to 4 academic hours per month.
PAPERS
State diploma of vocational retraining. Checklists for space planning, setting standards, retail sales promotion, access to handouts and content (180 days).
GOAL
To help executives, entrepreneurs, designers, and others master the skill set of space planning, setting standards, and driving sales in retail stores. Training program is implemented on the basis of the LMS HSSDT.
ALL INCLUSIVE
180 days of access to the voice bot (100 minutes) and an AI chatbot. Daily support, smart calls, checklists, notifications, knowledge base, FAQ. Advanced analytics, 360 skills assessment, employee surveys and tests. Decision assistance system.
FEE
From 69K to 34.5 K rules per student (depending on the number of students sent for training). The price includes an AI skill development system (180 days).
ADDITIONAL
Interior Design. Skills for managing expectations, risks, emotions, communications, and self-development. Quote upon request.
PROGRAM
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  1. Fundamentals of merchandising and window dressing. Introduction, 3 hours.
  2. Fundamentals of merchandising and window dressing. The main goals and objectives of VM, 3 hours.
  3. Fundamentals of merchandising and window dressing. Retail segments, 3 hours.
  4. Styles and materials science in the fashion industry. History of VM, 3 hours.
  5. Fundamentals of merchandising and window dressing. Three main components of VM, 3 hours.
  6. Organizing the store as a space for shopping. Basic rules for designing a store, 3 hours.
  7. Organizing the store as a space for shopping. Trading floor layout, 3 hours.
  8. Organizing the store as a space for shopping. Zoning, 3 hours.
  9. Styles and materials science in the fashion industry. History of fashion of the twentieth century, 16 hours.
  10. Organizing the store as a space for shopping. Commercial equipment - types, kinds, equipment, 3 hours.
  11. Organizing the store as a space for shopping. General rules for calculating the capacity of commercial equipment, 3 hours.
  12. Organizing the store as a space for shopping. Practical lesson on the module "Rules for setting-up a store", 3 hours.
  13. Styles and materials science in the fashion industry. Practical lesson on the module "History of fashion of the 20th century", 3 hours.
  14. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  15. Organizing the store as a space for shopping. Lighting, 3 hours.
  16. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  17. Styles and materials science in the fashion industry. Fundamentals of color, 3 hours.
  18. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  19. Styles and materials science in the fashion industry. Fundamentals of color. Practice, 3 hours.
  20. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  21. Merchandising as a sales tool. Sources of inspiration and sales history, 3 hours.
  22. Merchandising as a sales tool. Capsule formation, 3 hours.
  23. Merchandising as a sales tool. Structure of seasonal collections, 3 hours.
  24. Merchandising as a sales tool. Homework on the topic "Rules for goods presentation", 3 hours.
  25. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  26. Styles and materials science in the fashion industry. Materials science, 3 hours.
  27. Merchandising as a sales tool. Principles of assortment structure, 3 hours.
  28. Merchandising as a sales tool. Brand rebranding, 3 hours.
  29. Styles and materials science in the fashion industry. Coloring, 3 hours.
  30. Styles and materials science in the fashion industry. Materials science, 3 hours.
  31. Merchandising as a sales tool. Rules of hanging, 3 hours. 3
  32. Styles and materials science in the fashion industry. Professional terminology, 3 hours.
  33. Merchandising as a sales tool. Homework on the block "Presentation Rules", 3 hours.
  34. Styles and materials science in the fashion industry. Professional terminology, 3 hours.
  35. Showcase as a way of visual communication. Showcase as the main communication channel, 3 hours.
  36. Tools for creating reports and standards. VM appliances: shoes, bags, jewelry, 3 hours.
  37. Showcase as a way of visual communication. Main rules for creating a composition in a showcase, 3 hours.
  38. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  39. Showcase as a way of visual communication. Commercial showcases, 3 hours.
  40. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  41. Seminar on Merchandising as a sales tool. Rules of hanging, 3 hours.
  42. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  43. Merchandising as a sales tool. Marketing calendar, 3 hours.
  44. Tools for creating reports and standards. Merchandising book development and implementation, 3 hours.
  45. Seminar on Merchandising as a sales tool. Homework "Rules of composition", 3 hours.
  46. Merchandising as a sales tool. Shops during SALE periods, 3 hours.
  47. Tools for creating reports and standards. Opening of a new store, 3 hours.
  48. Merchandising as a sales tool. VM Tools, 3 hours.
  49. Tools for creating reports and standards. Com. VM: reports, documents regulations, 3 hours.
  50. Merchandising as a sales tool. VM in retail structure, 3 hours.
  51. Tools for creating reports and setting standards. Project graphics. ARCHICAD, 3 hours.
  52. Tools for creating reports and standards. Promotion, 3 hours.
  53. Final certification - Exam, 3 hours.

CogniConAI
INTELLIGENT SKILL DEVELOPMENT SYSTEM
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SKILL DEVELOPMENT SYSTEM
ARTIFICIAL INTELLIGENCE IN SUPPORT OF SKILLS DEVELOPMENT
SMART CHATBOT
Depending on the time of the day and on the day of the week the chatbot reminds the employees of the algorithms for routine tasks according to the checklists (skill development, opening and closing the shift, cleanliness tasks, etc). Collects photo reports on completed tasks for the management.
SMART NOTIFICATIONS
Notification by API, in Telegram and by Phone with customizable logic and routing:
- When employees face problems
- About completing a check-list and complying with the quality standards
- For putting together reports and survey results
SMART CALLS
Phone calls by a smart robot to confirm the shift, smart answering machine for receiving and processing requests, calls of the customers database for reactivation and surveys.
ANALYTICS
In-depth study, speed and accuracy of checklists, survey results, practical skills assessments and 360 surveys to help make personnel decisions.
SMART KNOWLEDGE BASE
Natural language knowledge base search, Q&A system, access control, user identification.
ADAPTABILITY
Connecting corporate knowledge bases, FAQs and checklists. Making changes to educational programs taking into account the requirements of the customer.
Our teachers
The program is developed by research scientists and industry practitioners
Anna Kachalina
Briefly about the teacher


Visual merchandising expert practitioner in the fashion industry (over 13 years of experience). Lecturer at the Higher School of Stylistics, Design and Technology, curator of the "Visual Merchandising and Window Display" program. Specializes in store openings, Start Up projects and small business consulting.
Margarita Khlestova
Briefly about the teacher


Visual merchandiser, image consultant. Lecturer in the program Visual Merchandising and Window Design at the Higher School of Stylistics, Design and Technology.

Elena Lamonova
Briefly about the teacher


Designer. Specializes in interior, landscape, object design, creator of concepts and design projects for federal events. Lecturer at the Moscow Institute of Art and Design and the Higher School of Stylistics, Design and Technology in the programs Interior Design and Decoration, Visual Merchandising and Window Display.


Marina Bonetskaya
Briefly about the teacher


Artist-designer, associate professor, member of the International Organization "Union of Designers", practicing image stylist. Lecturer at the Higher School of Stylistics, Design and Technology on the topics and disciplines "Psychology of Color", "Professional Terminology and Material Science", "Decorations", "Heuristics", "Associative Methods in Stylistics".


Ruslan Migranov
Briefly about the teacher


Fashion historian, curator of the Museum and Exhibition Center "Museum of Fashion" in Moscow, member of the creative union of designers and image makers, visual merchandiser, window dresser. Lecturer at the Higher School of Stylistics, Design and Technology on the topics and disciplines "History of Fashion of the 20th Century" and "History of Costume", host of practical works (boutiques, museums) and master classes, as well as art tours to Venice, Florence and Paris.


Sergey Serebrov
Briefly about the teacher

Entrepreneur, private venture investor. Expert in product launches, management, team building and personal effectiveness. Lecturer at the Moscow Institute of Physics and Technology, Moscow State University of Technology and the Higher School of Stylistics, Design and Technology in the programs Personal Efficiency Skills, Product Owner, Project Manager, Conversation AI.